A few weeks ago my friends over at Getting Nerdy with Mel and Gerdy were the featured seller in the Teachers pay Teachers weekly newsletter. Being the data nerds that they are they kept before and after stats so that they could gauge the impact of the event.
They were kind enough to share the information with TpT School so that others can benefit from the data.
The first piece of data that I want to look at is their social engagement. You can see that each metric was up overall, but the standouts to me are the increase in FB followers, TpT followers, and blog followers. Each of these platforms allow the girls to engage with their audiences in the future and should convert to more sales down the road.
The next set of data that I want to highlight is the TpT site rankings. Again, we can see an upward trend in their ranking because of the newsletter feature. They are really close to being in the top 500 overall sellers and that is a very impressive feat! Equally impressive is that they were the #8 overall middle school seller for the week that they were featured in the newsletter. This was a huge leap from around the #25 spot the previous week.
The real meat of their data is found within their product numbers. Both of their featured products have pre and post data associated with it. The number of views alone is incredible, but many of these views also converted into sales which is obviously the ultimate reward for being featured.
The last graph that we’ll look at is the dashboard chart that indicates sales per day. You can see that there was a huge spike the day that the newsletter came out and then it tapered off a bit as the week went on.
It goes without saying that being in the newsletter had a tremendous impact on all areas of Mel and Gerdy’s store. I want to thank them for sharing this data with TpT School so that we can all learn from it.