The following is a guest post from Justin over at SpanishPlans.org. I encourage you to take a hard look at the data trends chart that he provided. I think it unveils a lot of answers to growth over time and trends throughout the year. Take it away, Justin!
Keeping track of your TeachersPayTeachers data is an important business activity. It will allow you to see trends over time and also allow you to see the growth of your business. There are 2 different pieces of data you will want to collect.
First, are the sales you make on a monthly basis. Keeping track of how much you earn over a monthly period, will allow you to see big trends in your business. When the slow months come around, you can compare your figures from the previous years.
After five years of selling on TpT, my data shows me the enormous growth of my business and when to expect big sales and down periods. For new sellers, you can expect your sales to be quite low at the beginning. It does take some time to reach success; it doesn’t happen overnight. You will hear the success of people who are making a great deal of money, but this doesn’t happen automatically. You will need to market yourself through social media such as pinterest, twitter, facebook, google+, and also be an active member of TpT and the sellers’ forum.
Looking at the trends overtime you can see how the summer months are always really low in sales, but that number picks up big time in August (second half of the month as many head back to school). September is also great. February is usually a bit lower than January, but January picks up as teachers return to school after the break. December also has a slight decline as winter break looms. The more products you add over time, the more opportunities you will have to make sales. Perhaps if your big seller is a winter unit, maybe your December sales will be higher than other months.
You can track your monthly sales on your sales page by changing the range of the sales to the first and last of each month.
When you have the total in sales for each month, plug that number into an excel spreadsheet. You can download our free template and it will automatically generate a graph like the one you see above as you enter the data for each month. The second set of data you will want to collect is the number of followers. Track such data as the number of followers from your TpT store, as well as your social media (pinterest, twitter, facebook).
If you have a blog, you might track your number of posts, overall hits, or any other figures you think might be helpful. You can download this free template to track your followers. Every month, look at the numbers of followers and see how many you’ve added since the previous month.