To Bundle or Not to Bundle?

My best selling products are what I would consider comprehensive products. They have more than one lesson in them which ultimately allows me to charge more for the item. For the first few months on TPT I believed that this was the way to go and only focused on the larger products. I trusted that I was right, but didn’t do any testing until recently.

I was wrong. Very wrong. A couple of weeks ago I split up some of my larger products into individual activities and the sales came in for both formats.

One of the things that I did with the pricing is that I made sure that there was actually an incentive for someone to buy the full product over just the single activity. What I did was to advertise all the savings they can be had in the item descriptions for each of the individual products. I also kept the same covers which allowed the customer to know that they were related. I am very surprised to see the individual items selling as well as they do. This is a win-win for the customer and me.

The takeaway here is that you should definitely be bundling and/or un-bundling products to give your customers an opportunity to purchase exactly what they want. I’m thrilled to make $2-$3 rather nothing because someone may not have needed all of the other information from the bundle. I’m also happy to up-sell my bundle to someone that didn’t know that they could buy a more comprehensive product for a discount.

I’d like to hear your experiences with bundling. Leave them in the comments below.

7 Responses

  1. Raquel March 26, 2014 / 6:48 am

    I recently created bundles for a few of my products too! I created the bundles from existing sets of clip art that I had been selling for a while. I realized that there were themes in the sets that would create good bundles. I priced them so that if you bought the bundled product you got a little discount. I worried that it might slow down the individual packages but—low and behold the bundles and the individual sets have been selling! It was a good decision!

  2. Erin March 27, 2014 / 5:54 pm

    I do both as well and it has worked out really well for me. I actually sell the individual pieces more often than the bundles and That’s fine with me because they are sales that I would not have otherwise!

  3. MrElementary April 2, 2014 / 10:26 pm

    I do the same. This was a change I made about six months ago and have noticed a big increase in sales! It’s great for buyers because, like you said, they maybe would have skipped over my product (the bundle/pack) because they didn’t need all the resources included. This resulted in lost sales for me. But when I broke them up buyers could get exactly what they wanted, whether it was more or less resources. Win win! I write “Best Deal!” next to the bundle/pack link but I like your idea of writing the amount saved.

  4. sandra June 3, 2014 / 8:48 pm

    So my question is, is it possible to offer a discount to purchasers who have bought part of a bundle and now want to upgrade to the whole bundle, or should I consider my discounted bundle price to be incentive enough?

    • Chris Kesler June 3, 2014 / 9:56 pm

      There isn’t an option to offer a discount a bundle after part of it has been purchased, although I quite often sell bundles after an initial smaller product from that bundle has been purchased.

      I make sure to describe exactly what is included in the item description and then give them the option to upgrade to the bundle at that time.

      I also make sure to market the bundle in the smaller, unbundled products. Hope that helps!

  5. Kara Mason MacDonald May 27, 2016 / 2:19 am

    How does one make a bundle? I am new to TpT and have some products I would like to bundle. I can’t seem to find any tutorials in any forums on how to do this…. I am sure it is simple….any advice is greatly appreciated!

  6. Lisa October 25, 2016 / 4:35 am

    I do not understand why i have to put a bundle discount price down even though it is not a bundle. Then they cross out the regular price and only keep the discound bundle price. It is not even a bundle!

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