Top 5 Reasons You Should Be Blogging In Addition to Teachers Pay Teachers

One question that I see asked on the teachers pay teachers forum over and over is, “Should I be blogging?”  I’ve put together a list of reasons why I think blogging is essential to building your TPT store.

Reasons to Blog with Teachers pay Teachers

1. Building relationships – This is a great place to build relationships with your readers which will ultimately turn into sales.  In my opinion you should be blogging about what is happening in your class, lessons learned, best practices, new ideas, etc.  From there you can explain how you have used your products and what impact they had on students.  That is a far better approach than, “I created this new product, here it is.”

See my post on 5 reasons why you should be using interactive notebooks as an example.

2. SEO – Search Engine Optimization – When you create blog posts you are also creating pages that can be indexed for Google and other search engines.  This is highly valuable.  If someone goes to google and types “5 reasons to use interactive notebooks” they will find me at the top of the search results.  It’s very unlikely that anyone will search that term, but a search of “reasons for interactive notebooks” returns me on page 2 of Google.  My blog is very new (less than 2 months) and doesn’t have much authority…yet.  The goal with any blog should be to build authority.  Once the search engines notice that you regularly post original content then they will reward you with top search engine results.  This takes TIME and PERSEVERANCE.  It may be another year and 100 blog posts before Google’s algorithms decides that I’m worthy of top results, but when they do it opens up all kinds of doors.

3. Juice for TPT – Creating links to my TPT store from blogs, pinterest, facebook, etc. it gives authority (link juice) to my TPT store pages and helps them rank higher in search engine results.  We want this.  If someone searches ‘moon phase cards’ in Google I definitely want my TPT product link to pop up first in Google.  TPT is an authority site already and ranks well, but providing backlinks to our store pages using relevant keywords helps out.

For example, if you searched out “Guided Reading 101” in Google you will find that Deanna Jump’s top selling product page and blog post about that product are in the top of the search results.  It’s a marketer’s dream to have 2 of the top 3 results for a particular keyword in Google.  I don’t know how many people are searching ‘guided reading 101’ but Deanna is getting the bulk of that traffic for those that do.  This should be the ultimate goal for all of your products.

4. Follow the Top Sellers – Look at the top 10 sellers.  Do they have blogs?  8 out of 10 of them have a blog in their tagline or profile.  I didn’t do an extensive search on the two that didn’t but my guess is that they probably blog also.  I’m going out on a limb here, but I would guess that the majority of the top 100 blog.  Follow the leader wink

5. Own Your Audience – One thing that may be tough to think about is that Teachers Pay Teachers may not be around forever.  I think they have positioned themselves well, but for arguments sake let’s pretend that they disappear tomorrow.  What do you do then?  You don’t own any customer data and have no way to communicate with former buyers.  However, if you build a solid foundation through social media (including blogs) you will still  have access to your core base.  Maybe you’ll ultimately setup a shopping cart on your own site and sell products there, but without that foundation and following you could be up the creek without a paddle.

Blogging is time consuming but it can be very rewarding once you have a community built.  The hardest part is writing for what seems like no one in the beginning.  I have a couple of very successful blogs and a couple that I didn’t put the time into.  The ones that I cultivated have rewarded me handsomely for several years.

Agree or disagree?  Did I leave anything out?  I’d love to hear your thoughts in the comments.

20 Responses

  1. Sarah March 19, 2014 / 4:34 am

    Chris, I like what you said about building your core base on social media and blog. I like the idea of owning my audience-I currently don’t :(. Any tips for engaging followers?

    • Chris Kesler March 20, 2014 / 1:12 pm

      Thanks for the comment. I think that the biggest tip for engagement is to simply communicate with them. You don’t always want to be selling to them. I read a book called Jab, Jab, Jab, Right Hook which basically says that you want to be engaging with your audience in a non-sales way (jabs), but then when it’s time to sell hit them and hit them hard (right-hook). I think it’s important for people to realize that you’re listening and responding. That will go a long way with your audience.

  2. Carrie March 20, 2014 / 2:14 am

    Agree. I also think if you write a blog post and pin it, it’s a great way to drive traffic to your store. And the blog post doesn’t have to be about a product, of course. Usually it’s a tip with a pinnable photo. Having the TpT widget on the side is great advertising. You’re providing free info on your blog, kind of like a magazine article.

    Carrie
    http://www.mybookboost.com

    • Chris Kesler March 20, 2014 / 1:13 pm

      You bring up a great point about a pinnable photo. I think that is a huge key to having user share your content with others. Speaking of, I need to add some share buttons to this site so that people will share it out 🙂

  3. Heather March 22, 2014 / 3:15 pm

    Great point about Google/SEO! I’ve noticed that a lot of bloggers don’t take advantage of alt text. I’ve woven several (highly searched for) key words I want associated with my blog when I first started a 1 1/2 years ago. My diligence has really started paying off, as I am frequently in the first few Google Images. 🙂

    I’ve also had a lot of success with posting my products in the side bar. This helps keep my products visible without clogging up my blog feed.

    ~Heather

  4. Rachel March 25, 2014 / 8:11 pm

    Love these tips, thanks! I’m a new blogger and there is so much to learn! I feel like once I finally get something, I find out about something else I have to learn. Found your blog through tpt, and it’s so helpful, thanks!

  5. Greta- Mathspiration November 12, 2014 / 12:21 am

    I was wondering if using Youtube to Vlog instead of a traditional blog would be advisable. I just really hate blogging and don’t see myself keeping up with it (I never have in the past). Youtube is something I like to do better and I feel I would actually do it.

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  7. Deb March 4, 2015 / 2:00 pm

    Thank you for all of you good advice. I recently became a seller on TPT and have already seen success. It is so nice to know that the things I make are being used by other teachers all over the place. I especially appreciate their comments! I am always thankful for each one. I am interested in blogging and setting up links through Pinterest and possibly facebook. ( I really don’t use facebook too much) How do I get started? Where do I go to blog? I would appreciate any advice you have to give me!!
    P.S. Make the steps easy to follow!!! 🙂

  8. Deb March 4, 2015 / 2:04 pm

    Thank you for all of you good advice. I recently became a seller on TPT and have already seen success. It is so nice to know that the things I make are being used by other teachers all over the place. I especially appreciate their comments! I am always thankful for each one. I am interested in blogging and setting up links through Pinterest and possibly facebook. ( I really don’t use facebook too much) I will follow the link you have given to help me get started. Again, thank you for all of your advice!!

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